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SHRUTHI SUNDAR
PROJECT 06 // PRODUCT CONCEPT
06 // PRODUCT CONCEPT AI · PRODUCT EXPERIENCE · E-COMMERCE UX

AI VIRTUAL TRY-ON

"Will this actually look good on me?"

01 // THE AI TRUST GAP

E-commerce returns remain as high as 30–40% because studio product photos on models fail to show how fabric drapes on diverse real human bodies. However, hallucinated or overly flattered AI generations destroy customer trust.

02 // THE EXPERIENCE DESIGN

Designing Trust Around AI Uncertainty. A seamless try-on journey: Upload photo → Select garment → Realistic drape mapping with fit confidence indicators → Side-by-side wardrobe comparison.

AI PRODUCT THINKING

Designing Beyond Generative Hype

01

Fit Confidence Indicators

Instead of falsely claiming 100% precision, the UI displays explicit stretch, drape, and length fit confidence scores based on user height and measurements.

02

Side-by-Side Comparison

Allows users to toggle between multiple outfit combinations instantly, turning speculative browsing into confident purchase decisions.

03

Lighting & Pose Fallbacks

Detects poor upload lighting or extreme angles and provides gentle guided framing cues before running diffusion inference to ensure high-fidelity drape renders.

04

Expectation Calibration

Frames AI output as a realistic silhouette approximation rather than a guaranteed tailoring snapshot, protecting brand integrity and reducing post-purchase return regret.

PRODUCT HYPOTHESIS

"Designing user confidence when the underlying model is probabilistic."

A case study in designing product UX around generative AI models where transparent confidence calibration is essential to customer trust.